LURARICH (lu-ra rich)

LuraRich, led by stylist Lauren Richardson, specializes in editorial, commercial, celebrity, and personal styling. Merging creativity and innovation, it transforms individual styles into compelling visual narratives that reflect current trends and personal aesthetics.

Lauren is a New York City native with nearly a decade of experience in fashion, editorial, and personal styling. She began her career in 2015 with an internship at AEFFE PR, representing brands such as Moschino, and quickly moved on to assist renowned stylist Elizabeth Sulcer, supporting high-profile projects for clients including Bella Hadid, Victoria’s Secret, Vogue Spain, and Maybelline.

In 2019, Lauren joined Chanel’s Retail Innovation team before taking on a position with Tory Burch, working directly on Tory’s personal styling and sourcing team.

Now a freelance stylist, Lauren works across personal styling for high-net-worth individuals, as well as commercial, film, and editorial productions. Her clients have included Maybelline, Ipsy, and Meredith Media. Known for her refined eye, thoughtful sourcing, and deep understanding of both contemporary fashion and archival references, Lauren brings precision and creativity to every project she takes on.